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ENTERTAINMENT

Interactive experiences showcasing Entertainment campaigns spanning TV & Film launch campaigns. Experiences include Tap-to-Video, and Add-to-Calendar.

Service

Production, Creative Direction, Interactivity

Client

Various

Year

2022-2023

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La Brea Season Launch:
Tap-to-Expand Video

The interactive experience for La Brea Fall 2022 launch, showcases branded content in the pre-expanded in-feed environment. Interactivity with the unit allows the user to view the season premiere trailer in an expanded view while remaining in the Apple News feed.

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Quantum Leap: Tap-to-Expand Video

The interactive experience for Quantum Leap Fall 2022 launch, showcases branded content in the pre-expanded in-feed environment. Interactivity with the unit allows the user to view the season premiere trailer in an expanded view while remaining in the Apple News feed.

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MTV VMAS: Tap-to-Calendar

The interactive add-to-calendar experience enables an in-feed experience featuring a direct calendar event that the user is able to add to their notifications and events. The experience is both animated and branded to feature the watch now URL and additional branded copy and messaging.

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