Love & Sports x Walmart
Love & Sports is a sportswear brand conceptualized by Designer Michelle Smith and Sports Guru Stacey Griffith. When I was approached to develop graphics for the inception of the brand's logo and graphic identity I was thrilled to accept the challenge to ideate the graphic identity for a bold new brand.
Design, Branding, Identity
Love & Sports
“The world needs to feel energized and lively and bright and bold,”
Tinkering with various layout concepts, fonts, and their nuances were all part of the process of developing the iconic Love & Sports logo and brand identity. I experimented with many rough layouts, abbreviations, and fully branded monikers, eventually settling on a bold yet playful logo featuring with stacked and singular linear variations.