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Love & Sports x Walmart

Love & Sports is a sportswear brand conceptualized by Designer Michelle Smith and Sports Guru Stacey Griffith. When I was approached to develop graphics for the inception of the brand's logo and graphic identity I was thrilled to accept the challenge to ideate the graphic identity for a bold new brand.


Design, Branding, Identity


Love & Sports



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“The world needs to feel energized and lively and bright and bold,”

--Stacey Griffith,



Product Design

Concepting Phase

Tinkering with various layout concepts, fonts, and their nuances were all part of the process of developing the iconic Love & Sports logo and brand identity. I experimented with many rough layouts, abbreviations, and fully branded monikers, eventually settling on a bold yet playful logo featuring with stacked and singular linear variations. 

Press Coverage

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